RESUME

Heather Lanphar

Red Tettemer O’Connell + Partners

Jr. Producer

September 2021- May 2022

- Produce and direct digital content for various social platforms, developing entertaining formats that drive conversion

- Work to meet quarterly quotas and help define conversion benchmarks

- Facilitate a conversation with account and creative leads to create content for numerous partnering organization

- Assists with scheduling out required shoot dates for paying clients

- Catalog important data/information in Excel and Google Drive

- Aided with creative direction, prop sourcing, location scouting, and styling

Buzzfeed

Producer/Editor

April 2021- September 2021

- Produce, direct and edit affiliate video content for various social platforms, developing entertaining formats that drive conversion

- Distribute content (video, posts, social assets) across BuzzFeed’s social platforms and help develop social strategies

- Use data from relevant platforms to inform future content ideas, drive results, and develop audiences

- Collaborate on BuzzFeed videos, including videos for BuzzFeed’s media brands, such as Tasty, Bring Me, Nifty, As/Is, and more

- Create, shoot, edit, and produce content and shows

- Partner with internal BuzzFeed talent to build fresh new shows and one-offs around their skills and interests

- Brainstorm and pitch opportunities for original affiliate videos

- Contribute to notes and feedback for other team members’ videos

- Create occasional content in response to client RFPs

- Works to meet monthly quotas and help define conversion benchmarks

- Works with brand leads and leads across the content organization to identify affiliate opportunities

Andrea Helfrich - NHL FYLERS & ULTRA

Editor/ Digital Content Creator

November 2020-Present

- Produce and edit multi-platform content

- Conceptualize and design graphics, and animations for content

- Support clients by developing content for digital platforms and social media

- Supervise editing sessions with voiceover talent, execute music searches and determine appropriate cuts

NBC10 Philadelphia

Social Media Content Producer / Editor

September 2019-March 2020

- Developed branding and promotional videos for various clients

- Played a major role in supporting the web team by finding high-interest stories and posting content to the website for NBC10

- Assisted editing and production team by conducting research and compiling information for special sections, enterprise stories, and breaking news events

- Led the start of a new news segment, Philly Live, by contributing ideas for content while also being the main content producer and editor for its multi-platform base